The Becker's Bridal Experience

The process of discovering the ideal wedding gown is both thrilling and nerve-wracking. Perhaps you have fantasized about this moment since childhood, or maybe you never believed it would come true. Regardless, you are here now, and we are dedicated to ensuring that this day is nothing short of exceptional. Why should you consider Becker's? What awaits you when you arrive? What extraordinary perks do they provide? And how can The Nordic Pineapple contribute to your experience?
Locations and Hours of Operation
Fowler Location:
155 S Main Street
Fowler, MI 48835
(989) 593-2595

Mon / Thurs: 10AM–7PM
Tues / Wed: Closed
Fri / Sat: 9AM–5PM
Sunday: 10AM–4PM*
*open most, but not all Sundays

Lansing Outlet:
410 Frandor Avenue
Lansing, MI 48912
(517) 708-0808

Monday: 10.00am – 7.00pm
Tuesday: Closed
Wednesday: 10.00am – 5.00pm
Thursday: 10.00am – 7.00pm
Friday: 10.00am – 5.00pm
Saturday/Sunday: 10.00am – 4.00pm

Reservations are Required.
How to Book
Becker's main store in Fowler, MI displays more than 2,000 wedding dresses, which can be ordered or purchased from the existing stock. Additionally, a wide selection of bridal accessories is available. This location is also notable for hosting The Phoenix, the world's first and only bridal celebratory bar and lounge.

Becker's Outlet in Lansing, Michigan specializes in discounted designer samples. These samples have either been priced lower after being relocated from Fowler or were originally priced within the range of $499 to $2000, which is suitable for the Outlet's offerings. The Outlet proudly displays approximately 800 off-the-rack bridal gowns. Additionally, it is the exclusive location where you can find our extensive collection of over 800 formal gowns for mothers!

Distance from The Nordic Pineapple
The Fowler location is 10 miles east.
The Lansing Outlet is 20 miles south.

Becker's Bridal Lobby
Bride with her friends and family
When it comes to shopping for the perfect wedding gown, there are few places that can match the elegance, variety, and exceptional service offered by Becker's Bridal. Located in the heart of Michigan, Becker's Bridal has been a leading provider of exquisite wedding dresses for over 80 years. With a rich history and an unwavering commitment to customer satisfaction, this bridal boutique is a must-visit for every bride-to-be.

One of the key reasons why Becker's stands out among its competitors is its extensive collection of wedding gowns. Featuring an impressive assortment of designer dresses from renowned labels such as Pronovias, Maggie Sottero, and Hayley Paige, this upscale boutique offers brides an unparalleled selection to choose from. Whether you envision yourself in a classic ball gown, a sleek mermaid silhouette, or a bohemian-inspired dress, Becker's has the perfect gown to bring your wedding day vision to life.

Beyond the exceptional variety of dresses, Becker's also stands out for its exceptional customer service. From the moment you step foot into the store, you are greeted by a team of experienced bridal consultants who are dedicated to making your gown shopping experience as enjoyable and stress-free as possible. These consultants possess an in-depth knowledge of the latest bridal trends, and they take the time to understand your preferences and style, ensuring that you find the dress that complements your unique personality and body shape. Their expertise and personalized attention truly set Becker's apart from other bridal boutiques.

Becker's also offers a range of additional services to complete your wedding day look. From stunning accessories such as veils, jewelry, and headpieces, to alterations and customization options, this boutique ensures that every aspect of your ensemble is perfect for your big day. With their expertise and attention to detail, Becker's goes above and beyond to ensure that you feel like a radiant and confident bride.

The boutique understands that every bride is unique and strives to cater to a diverse range of body sizes and shapes. With an extensive selection of plus-size gowns, as well as options for petite and tall brides, Becker's ensures that every woman can find her dream dress, regardless of her body size or proportions. Their understanding of inclusivity demonstrates their dedication to making every bride feel beautiful and cherished on her special day.

Special Touches

The Magic Room

The Magic Room
One notable and unforgettable aspect of Becker's Bridal is their renowned Magic Room. Back in 2005, the former bank vault underwent a remarkable transformation into a viewing room. With a solitary pedestal, gentle church lighting, and infinity mirrors, it became a truly enchanting experience for brides in their wedding gowns. News of this extraordinary space has spread rapidly, attracting engaged women who simply wish to stand within the room's magical ambiance.

"THE MAGIC ROOM illuminates the most poignant aspects of a woman's journey to the altar. The stories here are more than mere tales of brides-to-be – they're illustrations of the ways in which all parents wish their daughters will go through life safe, happy and surrounded by love. The "Magic Room" offers visceral reminders of the challenges young women face, of the ways in which sadness is so often intertwined with joy, and of the sweet possibilities that await them – or that may be beyond their grasp." – excerpt from The Magic Room by Jeffrey Zaslow

The Pheonix Lounge

The Pheonix Lounge
The Phoenix at Becker's Bridal is an exceptional and inventive bridal lounge that offers a truly unique celebration experience. Once you've found your dream dress, the enchantment continues as you step into an enchanting realm just a few steps away, exclusively available to Becker's Brides. Here, you and your entourage can revel in luxurious indulgences and continue to embrace a gown experience that is unmatched anywhere else in the world. As a general policy, The Phoenix operates on a first-come, first-served basis. The menu presents a wide range of options, including delectable desserts, savory hummus, and classic charcuterie boards. You can also enjoy delightful soups, salads, and croissants, along with a carefully curated selection of sparkling beverages, wines, ciders, seltzers, and, of course, aromatic blooming tea and freshly brewed coffee.

Upgrade your experience at The Phoenix and secure a guaranteed reservation for an extra hour, along with a choice of premium champagne and a delectable assortment of desserts. $25 will be deducted from the total gown cost, but please keep in mind that this payment is non-refundable and must be settled upon booking.

Frequently Asked Questions

What should I bring?

Many women prefer to bring their own strapless bra, although it is also possible to go without. It is mandatory to wear underwear, and it is recommended to wear white or nude for lighter gowns. Your consultant will appreciate any inspiration images you may have. If you have a specific shoe in mind, you are encouraged to bring them along in case a gown with a custom length needs to be ordered. Above all, it is recommended that you bring a positive attitude and expect to find something you love! Being prepared to make a purchase during your first appointment makes the process much more enjoyable, and this is typically the case for most of our brides.

Who can I bring?

Becker's understands that your support system is important to you. Based on their experience, it is beneficial for everyone involved if you carefully choose the members of your entourage who are most important to your decision-making process.

The store can accommodate the bride and up to five guests on any day of the week. If you wish to invite additional members, they can join via FaceTime/Zoom, or you can inquire about Becker's Entourage Appointment offering on specific days and times, which may involve a fee.

Can I add an upgrade?

Experience an elevated shopping journey with Becker's exclusive Celebration Package Upgrade. For just $150, you can enhance your bridal appointment to make it truly unforgettable. This upgrade includes a 90-minute appointment, along with a reserved table for one hour at The Phoenix. Indulge in a bottle of champagne and a delectable dessert platter for your table.

The package cost includes the elimination of any booking fees. As an added bonus, $25 of the package price can be applied towards the purchase of your dream bridal gown. Enjoy the peace of mind of a guaranteed table reservation, as Phoenix seating is typically on a first-come, first-served basis.

Selection and Pricing

Becker's offers an impressive collection of approximately 2,500 gown samples. Every sample in their store is unique, even across different sizes, providing an extensive range of options and a comprehensive view of the bridal industry. Upon making a purchase, we can provide you with information about the specific designers and style numbers.

Our price points vary greatly due to the wide variety of choices available. Our selection starts at $1,000 and includes couture designs that reach a maximum of around $5,000. The average price of a gown sold falls between $1,200 and $2,200, depending on the design features.